James Stewart

Designed high-visibility bus wraps for multiple Capital Region advertisers including DeNooyer Chevrolet, Metro Ford, Quicklane, Mohawk Honda, and the City of Schenectady. Coordinated correct file formatting, sizing, and specifications for large-format printing and installation.

Designer and Production Coordinator

• Accurate production files reduced revisions and print errors
  
• Consistent branding maintained across multiple advertisers
  
• High-traffic exposure increased regional campaign reach

Led creative development and coordinated rollout of two city initiatives focused on community pride and homeownership growth. Directed branding, marketing assets, and print collateral including brochures and signage. Managed campaign visibility through regional advertising and parade participation. Worked directly with the Mayor’s Office to maintain message accuracy and timely delivery.

Digital Marketing Advisor

• Stronger public awareness of city programs
  
• Cohesive branding across print and regional media
• Efficient event execution and outreach support
  
• Visibility that aligned with revitalization objectives

Created targeted direct-mail and in-store print materials promoting special occasions and product lines including anniversaries, birthdays, Pandora®, and financing offers. Produced business cards and signage that aligned with the store’s visual identity. Supported consistent product-focused messaging to increase customer traffic and sales.

Print Designer and Production Support

• Clear, timely promotional materials increased customer response to offers
  
• Consistent branding across store signage and mailed collateral
  
• Efficient production cycles enabled frequent seasonal campaigns
  
• Supported retail foot traffic and point-of-purchase engagement

Managed operational planning for a week-long motorcycle touring rally promoted as the world’s largest. Coordinated schedules and deliverables with videographers, entertainment, food and merchandise vendors, venue partners, sponsors, and broadcast teams. Oversaw print collateral distribution, onsite logistics, and execution timing to keep all event activities aligned and running smoothly.

Event Coordinator and Marketing Logistics Lead

• Vendor and sponsor coordination stayed aligned to schedule
  
• On-site operations ran with fewer delays and communication gaps
  
• Attendee flow and information access improved through accurate logistics
  
• Consistent execution supported higher sponsor participation year over year

Coordinated the company’s full brand update including new logo and color system. Managed rollout across signage, fleet vehicles, print collateral, and digital advertising. Ensured vendors and internal teams applied the updated identity consistently.

Brand Coordinator

• Improved visibility across Schenectady County
  
• Consistent brand use across physical and digital channels
  
• Reduced vendor revisions through clear standards
  
• Supported community recognition during business expansion

Coordinated the gym’s full rebrand and grand reopening at a new location. Launched updated website and integrated new service offerings including golf simulator, hydrotherapy, Zumba, and fitness-on-demand programs. Managed vendor relationships and third-party licensing requirements tied to new equipment and software. Acted as IT administrator for email systems and internal access.

Brand Coordinator and Digital Operations Lead

• Supported expansion of programs and revenue opportunities
• Centralized tech systems for smoother staff workflows
• Maintained accurate brand deployment across all touchpoints
• Improved member communication and sign-up processes

Advised on digital strategy to expand visibility for a senior-dog rescue organization. Guided creative direction for branding and messaging. Supported Google Ads activity and assisted with website content accuracy for adoptable-dog listings.

Digital Marketing Advisor

• Increased regional recognition in the Capital Region
  
• Visibility contributed to national media interest including the Today Show
  
• Faster and clearer adoption updates improved inquiry response efficiency
• Visibility growth contributed to national media coverage including the Today Show
  
• More efficient adoption status updates reduced inquiry delays
  
• Cohesive branding across print and regional media
• Efficient event execution and outreach support
  
• Visibility that aligned with revitalization objectives

Supported a nationwide marketing initiative for hearth, patio, and stove dealers partnering with Best Fire. Prepared broadcast and digital advertising assets that could be customized with each dealer’s branding for their local markets. Organized creative files and specifications to ensure fast tagging, correct formatting, and efficient deployment across regions.

Creative Production and File Delivery Lead

• Assets delivered on-spec enabled rapid campaign activation in multiple markets
  
• Consistent formatting reduced vendor revisions and delays
  
• Toolkit structure allowed scalable adoption by dealers nationwide

Partnered with Crossgates Mall to launch multiple new entertainment venues. Managed event marketing, job fair promotion, and staffing coordination. Worked with leasing teams, architects, and build crews to ensure branding aligned with finalized interior and exterior installations. Produced comprehensive creative assets including signage, menus, bar collateral, and digital promotions. Supported broadcast partnerships and community sponsorships to drive foot traffic for grand-opening events and live concerts inside the mall.

Campaign + Operations Coordinator

• Successful hiring and staffing through coordinated job fair promotion
  
• Unified interior and exterior signage improved venue visibility
  
• Broadcast and regional promotion drove strong opening crowds
  
• Smooth vendor alignment kept all branding and deliverables on-schedule

Developed a new real estate website with full MLS integration during a brand expansion into neighboring counties. Improved listing visibility, lead capture, and tenant application workflows. Supported the client’s transition into new markets with updated structure and content focused on accessibility and trust.

Web Designer and Digital Coordinator

• Increased qualified leads and property inquiries after launch
  
• Enabled expansion into additional counties with MLS coverage
  
• Streamlined tenant application process for faster background checks
  
• Supported higher revenue through more home sales and rental growth
  
• Improved contact routing and response efficiency for the team

Created unified visual standards for Ronnybrook’s retail products including milk, ice cream, butter, and other dairy SKUs. Directed consistency across multiple materials and formats and coordinated with vendors to ensure correct production and shelf presentation.

Creative Direction and Production Coordination

• Brand consistency improved across all SKUs
  
• Accurate files reduced revisions and delays
  
• Clear product identification supported stronger retail presence
  
• Efficient rollout enabled wider distribution across locations

Planned and executed daily social content through Meta Business Suite with clear brand governance. Maintained strict alignment with OEM identity standards while tailoring messaging to the local audience. Partnered with leadership to highlight key initiatives including promotions, community involvement, and internal culture to keep the brand visible and relevant.

Social Media Coordinator and Content Creator

• Strengthened brand consistency and governance across all channels
• Maintained daily posting cadence tied to real audience needs
  
• Boosted engagement through timely incentives and community-focused content
  
• Improved leadership visibility into platform performance to guide messaging decisions

Supported seasonal and holiday sponsorship campaigns for multiple client brands within Colonie Center. Worked directly with mall management to plan promotional placements including signage, social media visibility, sponsored vehicle wraps, and in-mall event activations. Coordinated creative production, messaging, and deliverables with internal teams and outside vendors. Assisted onsite with event operations, food vendor arrangements, and sponsorship partner logistics to ensure smooth execution and strong public engagement.

Event + Marketing Coordinator

• Improved brand visibility for multiple clients through strategic in-mall placement
  
• Delivered tailored creative that aligned with campaign objectives and seasonality
  
• Strengthened sponsor relationships with coordinated logistics and engagement
  
• Efficient event execution increased community turnout and partner satisfaction